YouTube is making big changes to its monetization platform for creators and advertisers that will introduce new criteria in an attempt to better the community.
YouTube CEO Susan Wojcicki said in December that changes were coming to the site, including an increase in the number of content moderators and other employees reviewing content and training algorithms. She also said YouTube would take a “new approach” to advertising on the site, deciding which channels and videos should be eligible for advertising.
YouTube said in November it had removed ads from nearly 2 million videos and more than 50,000 channels that tried to pass off as family-friendly but that featured inappropriate content. The company also outlined new rules to make YouTube safer for kids.The qualification to monetize on videos posted to YouTube used to be 10,000 lifetime views, which was implemented as a result of the last change in monetization policy which occurred on Thursday, April 6, 2017. As you might imagine, one glance of the many comments posted in response to the article demonstrates that the change in monetization policy is wildly unpopular — and that is probably an understatement, as creating a channel of video content is not exactly the easiest thing to do.
Latest Youtube New 2018 :
“Back in April of 2017, we set a YPP eligibility requirement of 10,000-lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard. Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and 1,000 subscribers. On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.“
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